There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.
SHANGHAI - How much of the Chinese craze for Korean pop culture actually spills over to beauty brand preferences and purchases? Not as much as you might think, according to a quantitative study by Nielsen.
HONG KONG - WSJ.com has launched a local language edition in Korea, drawing more than two million page views in its first week.
Better Digital Solutions and Blugrapes executed a no-frills Facebook campaign that created a stir among Malaysian viewers.
SEOUL - Korean digital agency Portfolio has been relaunched as Publicis Modem Portfolio, following its acquisition by Publicis.
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