Sep 9, 2019

Will Apple ever be able to outdo South Korea’s biggest brands?

There seems little room to move at the top of our top 100 brands ranking, but a shakeup is on the cards in the entertainment space.

Mar 25, 2015

Chinese loyalty to Korean beauty brands yet to be proven despite K-Pop craze

SHANGHAI - How much of the Chinese craze for Korean pop culture actually spills over to beauty brand preferences and purchases? Not as much as you might think, according to a quantitative study by Nielsen.

Oct 18, 2012

WSJ launches Korean-language site

HONG KONG - WSJ.com has launched a local language edition in Korea, drawing more than two million page views in its first week.

Sep 21, 2010

CASE STUDY: Blugrapes, Better Digital Solutions stir up a craze for Korean drama in Malaysia

Better Digital Solutions and Blugrapes executed a no-frills Facebook campaign that created a stir among Malaysian viewers.

Jul 26, 2010

Publicis Modem launches in South Korea

SEOUL - Korean digital agency Portfolio has been relaunched as Publicis Modem Portfolio, following its acquisition by Publicis.