kevin lee
Mar 12, 2013
Leagas Delaney to drive Italian designer furniture brand Kartell's push into China
SHANGHAI - UK independent creative agency Leagas Delaney will help high-end Italian designer furniture brand Kartell set a clear proposition to connect with chic, elite consumers in China.
Mar 8, 2013
Zombie nation: What's the ROI of social media in China?
Zombies—automated programs that follow and even post responses on social-media sites—may inflate a brand's sense of its success. Kevin Lee, director at Skye Analytics, a division of Skye Media, explains how to spot zombies and avoid their evil ways to build true online engagement.
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