From a lack of homework on local markets, to inadequate differentiation from its parent and the belated appointment of company face hobbled the company's plans.
Kevin Akeroyd, GM & SVP of Oracle Marketing Cloud, speaks to Campaign Asia-Pacific at Cannes about getting the fundamentals of data correct, before AI comes into the picture.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.
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