Sep 1, 2020

Three PR lessons from TikTok’s embattled global operations

From a lack of homework on local markets, to inadequate differentiation from its parent and the belated appointment of company face hobbled the company's plans.

Jun 21, 2016

Before dreaming about AI, get fundamentals right: Oracle

Kevin Akeroyd, GM & SVP of Oracle Marketing Cloud, speaks to Campaign Asia-Pacific at Cannes about getting the fundamentals of data correct, before AI comes into the picture.

Aug 2, 2012

Digital happenings this week from Coca-Cola, IBM, Microsoft, and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

May 5, 2011

Five things you need to know about optimising mobile apps

Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.