Kevin Huang
May 5, 2011

Five things you need to know about optimising mobile apps

Kevin Huang, CEO of Pixel Media Asia, shares his tips on how to optimise the value of your mobile app.

Kevin Huang, CEO of Pixel Media Asia

1. Engage your audience. The days of hard selling are gone, consumers increasingly want to be engaged, entertained and stimulated and apps are the ideal platform through which to do this.

You should seek to build in interactive elements into your app to engage your audience. Micro games, augmented reality and location-based elements enrich the audience’s mobile experience, while special promotion offers and social-networking services help the users to relate to the app.
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