The latest Digital Marketing Snapshot from marketing-software company Kenshoo, shows that Asia-Pacific (including Japan) outpaced all other markets in Q2 in terms of the growth rates for paid search advertising spend, clicks and impressions—especially on mobile devices. More than half of paid search clicks in Asia-Pacific and Japan during Q2 came from smartphones and tablets.
Marketers want to consolidate and automate. May the best platforms win.
Research by Kenshoo, which makes predictive marketing software, reveals that marketers in Asia-Pacific (including Japan) are enjoying an all-time high in clickthrough rates on search advertising, while CTRs are also on the rise for social (Facebook) ads. Meanwhile cost-per-click remained consistent in Asia-Pacific and Japan with a slight quarter-over-quarter and YoY decrease in Q3—meaning marketers are paying less for more.
GLOBAL – India has the highest clickthrough rate for Facebook ads in the world, with an average CTR of 0.048 per cent, followed by Italy and Mexico, according to a study by digital marketing software company Kenshoo.
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