DATA POINTS: The efficiency of search and social ads
Research by Kenshoo, which makes predictive marketing software, reveals that marketers in Asia-Pacific (including Japan) are enjoying an all-time high in clickthrough rates on search advertising, while CTRs are also on the rise for social (Facebook) ads. Meanwhile cost-per-click remained consistent in Asia-Pacific and Japan with a slight quarter-over-quarter and YoY decrease in Q3—meaning marketers are paying less for more.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
PHD Indonesia wins Vivo’s media duties
The OMG media agency unseated the local incumbent and three other challengers to win the pitch.
Dentsu admits to bid-rigging in Tokyo Olympics; ...
Dentsu joins rivals Hakuhodo and ADK in admission to collusion in the widening Tokyo Olympics bid-rigging and bribery case, but says there is "no factual basis for claims any employees have been arrested."
Google announces Bard, it's answer to rival ChatGPT
Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine.
40 Under 40 2022: Rogier Bikker, MediaMonks
Bikker’s USP lies in pushing creative boundaries to bring fresh ideas to the table that are deeply rooted in local Chinese culture, and always executed at a high level of craft.