Oct 20, 2014

DATA POINTS: The efficiency of search and social ads

Research by Kenshoo, which makes predictive marketing software, reveals that marketers in Asia-Pacific (including Japan) are enjoying an all-time high in clickthrough rates on search advertising, while CTRs are also on the rise for social (Facebook) ads. Meanwhile cost-per-click remained consistent in Asia-Pacific and Japan with a slight quarter-over-quarter and YoY decrease in Q3—meaning marketers are paying less for more.  

Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.