Data
Oct 20, 2014

DATA POINTS: The efficiency of search and social ads

Research by Kenshoo, which makes predictive marketing software, reveals that marketers in Asia-Pacific (including Japan) are enjoying an all-time high in clickthrough rates on search advertising, while CTRs are also on the rise for social (Facebook) ads. Meanwhile cost-per-click remained consistent in Asia-Pacific and Japan with a slight quarter-over-quarter and YoY decrease in Q3—meaning marketers are paying less for more.  

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

3 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

Coca-Cola and WPP renew global marketing partnership

5 Coca-Cola and WPP renew global marketing partnership

Ogilvy unifies social media offering in 16 APAC markets

6 Ogilvy unifies social media offering in 16 APAC markets

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

7 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Omnicom set targets to cut staff costs by 10%

8 Omnicom set targets to cut staff costs by 10%

Why has GroupM lost its way for so long? The buck stops with WPP

9 Why has GroupM lost its way for so long? The buck stops with WPP

Lululemon hands media account to GroupM in key Asian markets

10 Lululemon hands media account to GroupM in key Asian markets

Related Articles

UK competition watchdog to investigate Google’s search and search advertising services
Jan 14, 2025
Reem Makari

UK competition watchdog to investigate Google’s ...

Social overtakes search for adspend in landmark global shift: Warc Media
May 4, 2024
Robin Langford

Social overtakes search for adspend in landmark ...

Digital surge powers APAC ad growth to $289 billion in 2024
Dec 9, 2024
Staff Reporters

Digital surge powers APAC ad growth to $289 billion ...

Google introduces AI Max to search campaigns
May 8, 2025
Joseph Arthur

Google introduces AI Max to search campaigns

Just Published

Agency Report Cards 2024: We grade 25 APAC networks
1 day ago
Campaign Editorial

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

Publicis Groupe acquires influencer agency Captiv8
1 day ago
Ben Bold

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

Agency Report Card 2024: EssenceMediacom
The Information
1 day ago
Staff Reporters

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia
1 day ago
Minnie Wang

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.