GLOBAL - TBWA has announced a series of changes that will see Keith Smith reducing his role in Asia as Philip Brett is promoted to Asia president and Singapore becomes the network's Asia headquarters. In addition, Joanne Lao will move from Hong Kong to Shanghai as she is promoted to Greater China CEO.
INTERVIEW: Over the past five years, TBWA has been quietly building its digital capabilities from the inside out, and it’s finally starting to show fruit, according to the president and CEO of TBWA Worldwide.
AUCKLAND - Whybin TBWA New Zealand has made two senior appointments, naming Todd McLeay as chief executive and Toby Talbot as chief creative officer.
Magnon will handle work from TBWA offices globally. Read on for a Q&A with Keith Smith.
ASIA-PACIFIC - In a move intended to bolster its region-wide capabilities in brand activation, experiential marketing, and public relations, TBWA has appointed Kelly Bennett, founder and managing partner of Eleven PR New Zealand, to a regional role.
ASIA-PACIFIC - Campaign recently sat down with TBWA president international Keith Smith to discuss the network's plans in the region and key areas of growth.
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