This month, our Globalist in Japan gives a personal view on how foreign companies can carve out a path to success in a market where many fail.
The Globalist in Japan is a regular column discussing Japanese marketing from an international point of view. In this debut piece, John Woodward, chief strategy officer of McCann Worldgroup Japan, looks at the example of Sharp, which is now owned by Foxconn, to ask why companies don’t invest more in building their brands.
TOKYO - Nearly six months into his role as McCann Worldgroup Japan's chief strategy officer, John Woodward shares his impressions of a unique market that is showing encouraging signs of entering a new, more positive phase after years of setbacks.
TOKYO - John Woodward, who has been global planning director for Publicis Worldwide for more than seven years, will be taking up the post of chief strategy officer for McCann Erickson Japan and McCann Worldgroup Japan on April 1.
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