john merakovsky

Oct 16, 2013

When machines delight: Prospects for automated customer service

Companies love to talk about delighting customers, but few actually do. Can automated tools scale adequately to let companies deliver a seemingly authentic human touch without actual human involvement?

Jul 4, 2013

From 'it to bit': 3D printing, the approaching intellectual revolution and marketing

An industrial revolution driven by 3D printing could wrest power away from data barons and place it in the hands of small, local entrepreneurs. John Merakovsky outlines the possibilities—and the impact on marketers.

Apr 30, 2013

Back off man, I'm a scientist: Advice on the use of 'big data'

It's en vogue these days for statisticians and business analysts to refer to themselves as 'scientists', which is fine with John Merakovsky—as long as such people bring a scientist's mindset to the task.

Mar 27, 2013

Prefer curly fries to Harleys? Facebook can tell advertisers just how smart you are

A scientific paper seems to confirm that a person's Facebook likes can be used to accurately predict demographic information and consumption behaviour, writes John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific.

Feb 15, 2013

Opinion: Year of the Snake puts the squeeze on ad tech

It's crunch time for the ad tech industry, with rapid growth now being met with greater discernment and higher standards writes John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific

Dec 18, 2012

Marketers failing to use mobile across sales channels: Experian

ASIA-PACIFIC – While 37 per cent of marketers in Hong Kong and 46 per cent in Australia are using mobile to drive sales, most are only focused on sales that are either online or offline, not both, according to Experian.