The company claims the token will help it expand its social-engagement platform while giving brands and micro-influencers more control.
Shannon Cullum moves on after just over a year as chief executive.
CASE STUDY: A campaign for Yomost yogurt drink through Jet8's rewards-for-posting platform drove trial and sales in Vietnam.
The 'selfies to sales' mobile-engagement platform offers claimed reach of 350 million Southeast Asia consumers and a real-time view of ROI.
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