Matthew Miller
Jul 5, 2017

GroupM to offer clients Jet8's selfie-rewards platform

The 'selfies to sales' mobile-engagement platform offers claimed reach of 350 million Southeast Asia consumers and a real-time view of ROI.

Jet8 case-study examples

GroupM has announced that it will add the Jet8 mobile-engagement platform, created by Singapore-based Creative HotHouse CHH, to the tools it offers clients.

The platform allows users to share branded photo messages on their social-media channels in exchange for a form of digital currency that can then be redeemed for products from the brands they are helping to promote. A key aspect of the platform, which claims to reach 350 million users...

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