Watch the film conceptualised by Ogilvy India here
A China campaign for Lee by McCann mixes fashion and foodstuffs, including Lay's potato chips.
SHANGHAI - In the first piece of work for China since Levi’s shifted its account from Wieden+Kennedy to FCB globally this February, the brand attempts to persuade Chinese people to adopt the jeans brand as the de rigueur outfit for daily life.
HONG KONG - TBWA has been assigned by Lee Jeans to lead its 125th anniversary campaign in China, standing out from a multi-agency pitch that includes incumbent Ogilvy Shanghai.
India’s popular denim brand Killer Jeans has started an edgy campaign titled ‘What’s your cut’ along with creative agency Grey Mumbai.
Lee Jeans in China is driving brand awareness among young adults with an online campaign titled ‘Own the moment’.
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