Oct 24, 2021

Allen Solly's denim range fits the concept of body positivity

Watch the film conceptualised by Ogilvy India here

Sep 27, 2018

Snacks that won't help you fit in last year's jeans

A China campaign for Lee by McCann mixes fashion and foodstuffs, including Lay's potato chips.

Sep 22, 2014

China lacks jeans 'culture'? Levi's declares otherwise

SHANGHAI - In the first piece of work for China since Levi’s shifted its account from Wieden+Kennedy to FCB globally this February, the brand attempts to persuade Chinese people to adopt the jeans brand as the de rigueur outfit for daily life.

Jan 22, 2014

TBWA captures Lee Jeans account from Ogilvy in China

HONG KONG - TBWA has been assigned by Lee Jeans to lead its 125th anniversary campaign in China, standing out from a multi-agency pitch that includes incumbent Ogilvy Shanghai.

Nov 25, 2010

Killer Jeans India's ‘What’s your cut’ campaign

India’s popular denim brand Killer Jeans has started an edgy campaign titled ‘What’s your cut’ along with creative agency Grey Mumbai.

Sep 21, 2010

Claim your moment with Lee Jeans in China

Lee Jeans in China is driving brand awareness among young adults with an online campaign titled ‘Own the moment’.