Chinese regulators are preparing to impose new regulations on the booming use of livestreaming. Although the changes represent potential risk for brands, representatives from e-commerce platforms and influencer agencies welcome the moves.
Several luxury brands including Prada Group’s Church’s, Christopher Kane, Tom Dixon, and Sergio Rossi launched on platform
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts.
Online streaming, aiming for long-term interaction and better application of big data have been areas of focus for brands during the first major post-COVID shopping festival.
TOP OF THE CHARTS: Despite a shrinking retail market overall, China will supersede the US retail market in 2020 as the world's largest, with ecommerce up 16%, says eMarketer.
E-commerce platforms gear up for the June promotion period in hopes of rebooting the economy.
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