How to contend with an apparent rise in US nationalism.
Japan’s political relationship with China remains complicated, but its brands have the chance to forge a new relationship with Chinese consumers, says Jerry Clode of Resonance China.
ASIA-PACIFIC - Japanese companies looking to grow in emerging Asian markets would benefit from putting more emphasis on cultural assets and innovative qualities, according to an in-depth study by J. Walter Thompson.
SEOUL – Japanese brands are again the victims of political wrangling, with a Korean merchants’ organisation calling for a boycott of Japanese products over territorial disputes and wartime atrocities.
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