David Blecken
Nov 15, 2016

Does a Trumpian America mean trouble for Japanese brands?

How to contend with an apparent rise in US nationalism.

When Donald Trump sucker-punched the world with his election victory last week, Shinzo Abe was one of the first to congratulate him, saying he expects the controversial businessman to make America “even greater”.

Many are doubtful. But America aside, the implications for Japan, and indeed the rest of the world, are even less clear. Trump’s pledge to put domestic business and production first looks set to derail the Trans-Pacific Partnership trade deal, which has been...

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