Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts.
EXCLUSIVE: The cybersecurity firm finds invalid traffic is causing missed SEO conversion and skewing marketing analytics.
EXCLUSIVE TOP OF THE CHARTS: ClickCease report finds that in almost 20 countries 10% or more of site visits are invalid, including in APAC markets Singapore, Australia, China and India—translating to wasted adspend, compromised audiences and skewed analytics.
By bringing key advertisers, publishers, third-party measurement vendors and industry self-regulators together, GroupM China is showing impatience with broader industry reform and wants to be seen as a leader on fighting fake traffic.
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