intellectual property
Uncle Martian, what an awfully familiar logo you have!
On World Intellectual Property Day, we take a look at China, where the law surrounding IP infringement increasingly has teeth.
Book excerpt: The End of Copycat China
What is this 'Chineseness' trait that has given mainland enterprises a one-up in the innovation stakes? Shaun Rein, founder and managing director at China Market Research Group (CMR), hints at the reason in an excerpt from his new book.
BOOK EXCERPT: China's fading counterfeit gems
ASIA-PACIFIC - Scott Kronick, 19-year China veteran and president and CEO of Ogilvy Public Relations Asia-Pacific, has published a compilation of columns called 'The Lighter Side of China' about the everyday entertaining life experiences that expats may face when living in the mainland.
OPINION: Social-media content and intellectual property
With sharing and remixing of content inherent in social networking, how can brands respect intellectual property ownership while also protecting their own IP? Natasha Zhao, lead consultant at Blugrapes, offers the three 'C's of IP.
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