integrated marketing

Mar 2, 2015

Digital-centric is the new integration

Integration, in the traditional sense, just doesn’t work. It's time to embrace digital-centric integration with the consumer at the heart, writes Erik Ingvoldstad of Acoustic.

Aug 12, 2010

New Balance launches N-ergy in China with through-the-line campaign

Footwear brand New Balance has launched an integrated campaign to promote its N-ergy line in China and cultivate the running culture in the mainland.

Jan 14, 2010

Rapp Singapore adds channel planning to services

SINGAPORE - Rapp Singapore has appointed Kimmy Koh (pictured) as integrated channel planner to boost its suite of services.

Oct 23, 2009

MDA launches tender for campaign to promote public-service broadcasts

SINGAPORE - The Media Development Authority of Singapore (MDA) has put out a tender for an agency to conceptualise and implement an integrated education campaign around public-service broadcasting.

Sep 18, 2009

SPIKES: Yahoo! on 'The Big Idea'

SINGAPORE - Yahoo!'s seminar - entitled "What's the big idea?" - set out to uncover the secrets and insights behind the best integrated work being entered for this year's Spikes Asia advertising festival.