BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
Integration, in the traditional sense, just doesn’t work. It's time to embrace digital-centric integration with the consumer at the heart, writes Erik Ingvoldstad of Acoustic.
Footwear brand New Balance has launched an integrated campaign to promote its N-ergy line in China and cultivate the running culture in the mainland.
SINGAPORE - Rapp Singapore has appointed Kimmy Koh (pictured) as integrated channel planner to boost its suite of services.
SINGAPORE - The Media Development Authority of Singapore (MDA) has put out a tender for an agency to conceptualise and implement an integrated education campaign around public-service broadcasting.
SINGAPORE - Yahoo!'s seminar - entitled "What's the big idea?" - set out to uncover the secrets and insights behind the best integrated work being entered for this year's Spikes Asia advertising festival.
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