integrated marketing

Premium
Digital-centric is the new integration
Premium
Mar 2, 2015

Digital-centric is the new integration

Integration, in the traditional sense, just doesn’t work. It's time to embrace digital-centric integration with the consumer at the heart, writes Erik Ingvoldstad of Acoustic.

Premium
New Balance launches N-ergy in China with through-the-line campaign
Premium
Aug 12, 2010

New Balance launches N-ergy in China with through-the-line campaign

Footwear brand New Balance has launched an integrated campaign to promote its N-ergy line in China and cultivate the running culture in the mainland.

Premium
Rapp Singapore adds channel planning to services
Premium
Jan 14, 2010

Rapp Singapore adds channel planning to services

SINGAPORE - Rapp Singapore has appointed Kimmy Koh (pictured) as integrated channel planner to boost its suite of services.

Premium
MDA launches tender for campaign to promote public-service broadcasts
Premium
Oct 23, 2009

MDA launches tender for campaign to promote public-service broadcasts

SINGAPORE - The Media Development Authority of Singapore (MDA) has put out a tender for an agency to conceptualise and implement an integrated education campaign around public-service broadcasting.

Premium
SPIKES: Yahoo! on 'The Big Idea'
Premium
Sep 18, 2009

SPIKES: Yahoo! on 'The Big Idea'

SINGAPORE - Yahoo!'s seminar - entitled "What's the big idea?" - set out to uncover the secrets and insights behind the best integrated work being entered for this year's Spikes Asia advertising festival.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins