integrated marketing

Apr 21, 2022

Marketers are moving beyond traditional agency partnerships: R3 study

R3's Integration 2030 study explores the factors that are moving brands toward new agency models and integrating services.

Mar 2, 2015

Digital-centric is the new integration

Integration, in the traditional sense, just doesn’t work. It's time to embrace digital-centric integration with the consumer at the heart, writes Erik Ingvoldstad of Acoustic.

Aug 12, 2010

New Balance launches N-ergy in China with through-the-line campaign

Footwear brand New Balance has launched an integrated campaign to promote its N-ergy line in China and cultivate the running culture in the mainland.

Jan 14, 2010

Rapp Singapore adds channel planning to services

SINGAPORE - Rapp Singapore has appointed Kimmy Koh (pictured) as integrated channel planner to boost its suite of services.

Oct 23, 2009

MDA launches tender for campaign to promote public-service broadcasts

SINGAPORE - The Media Development Authority of Singapore (MDA) has put out a tender for an agency to conceptualise and implement an integrated education campaign around public-service broadcasting.