id comms

Mar 31, 2022

Advertisers not feeling good about media talent pool

TOP OF THE CHARTS: Advertisers are unsure about their talent meeting their current or future needs, and also more pessimistic than agencies about finding talent in the next year. Meanwhile, either agencies or advertisers may be deluding themselves about in-housing.

Jan 21, 2020

Burberry kicks off global media review

Incumbent Dentsu Aegis Network is repitching.

Feb 14, 2019

Marketers focused on boosting in-house media skills

New research from ID Comms finds that advertisers are increasingly looking inward when it comes to media capabilities.