Cybersecurity firm said in October that its name perpetuated a toxic association of good and bad with colour and race, and has chosen a new name that "more authentically represents its values."
On 2 and 3 March, adidas introduced its latest Energy Boost shoe to China through a human pinball game, inaugurated by brand ambassadors Li Dongxue and Liu Xudan. The event aimed to demonstrate the core strengths of the product—innovation, fun and urban style—as well as performance benefits that have been contradictory in the past: soft cushioning and responsiveness.
SINGAPORE - Going beyond the cliches of an office building, Asia Square built its brand positioning as a Human Building, a place not solely for business objectives instead, but for people to live, work and play.
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