Southeast Asian OTT platform is exploring a sale to avoid the same fate as rival Hooq, which entered into liquidation in March after struggling to make finances work.
The diversity of Asia's payment landscape requires a tailored and flexible approach to subscriptions, and investment in local technology infrastructure.
SOUNDING BOARD: From consumer behaviour to content economics to investment in technology, several factors may have impacted Hooq's failure to adequately monetise its service. Analysts divulge what others can learn from its downfall.
Streaming-video provider cites competition from direct-to-consumer services launched by major content companies.
The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.
SpotX will act as Hooq’s ad server and SSP.
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