Going back to basics, moving from transaction to experience, and forming tribe-like communities are some pertinent marketing hacks, according to speakers at last week's MarketingPulse.
In a market that's come of age, consumers are forging their own ideas of what it means to be Chinese, according to panellists at yesterday's MarketingPulse conference.
HONG KONG - Ogilvy RedWorks wins over a long list of rivals to handle creative design for the Hong Kong Trade Development Council's (HKTDC) collateral.
HONG KONG - Foodie magazine, by Fluid Publishing, is celebrating its second anniversary in June. It has announced an upcoming website facelift and plans to expand in to London and Singapore.
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