M&C Saatchi Spencer helps launch the service involving over 2,000 outlets as the pan-Asian retailer ramps up digital initiatives.
HONG KONG - DDB and Leo Burnett have been tipped to win the local Hang Seng Bank and Bank of China creative accounts, respectively—effectively swapping clients after recent pitches called by the two financial institutions.
HONG KONG- Industrial and Commercial Bank of China (ICBC) has sent out pitch requests in Hong Kong.
HONG KONG - Bank of China and Hang Seng Bank are both holding large-scale creative pitches.
HONG KONG - To improve its creative output and overall standard, The Gate Hong Kong has appointed two creatives with solid 4A agency track records: Denise Wong as executive creative director and Sonic Choy as head of art.
HONG KONG - Hang Seng Bank is celebrating its 80th anniversary next year, and its media agency Maxus has aligned it to sponsor a new game show, 'Minute to win it' (決戰一分鐘), as one of its celebration activities.
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