graham hitchmough
Child-free zones on airline flights require careful marketing
SINGAPORE - In the region's fiercely competitive airline industry, "kid-free" (or "family-friendly") zones on flights are a recent value-added offering carriers are using to one-up each other. But the concept has the potential to backfire if the messaging is not handled sensitively.
As more brands venture into café business, are they getting into hot water?
Opening a café has become a popular way for brands to provide an immersive experience for fans, but are these efforts anything more than vanity, or do they instead expose brands to risk of damage?
Coca-Cola's labeling decision to drive nutritional understanding in Asia
ASIA-PACIFIC - Coca-Cola's plans to display calorie labeling on the front of all its packaging help to position the brand on the right side of the obesity issue and should promote better nutritional understanding among consumers in Asia, according to a brand consultant.
Can Hyundai ever achieve premium status?
SOUTH KOREA - Hyundai is looking once again to shed its image as mid-range car manufacturer with a tie-up with Hermès, which it unveiled recently at the Seoul Motor Show.
Gap versus Green the Gap: A trademark fight worth fighting?
SINGAPORE - For American retailer Gap, suing little-known Indian fair trade eco fashion brand Green the Gap for using the word ‘Gap’ may turn out to be a public-relations blunder.
Heineken-APB deal would drive internationalisation of local beer brands
SINGAPORE - With the shareholding battle for Fraser & Neave’s (F&N) stake in Asia Pacific Breweries (APB) tipping in Heineken's favor, industry experts said the expected deal would result in increased international exposure for local brands such as Tiger Beer.
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