gowthaman ragothaman

Jul 30, 2019

Ex-WPP exec 'G-Man' Ragothaman details blockchain venture

Gowthaman 'G-Man' Ragothaman's Aqilliz will focus on applying distributed-ledger technology from Zilliqa in digital advertising.

May 23, 2018

The unique face of the fake news debate in Asia

Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?

Nov 7, 2014

Death of the demographic: The future of targeting

With the data now at our fingertips, we no longer need to use demographics as a insufficient surrogate for consumer interests and affinity.

Sep 22, 2014

Content marketing: Permanent whitewater

Marketing was once akin to boating in a calm sea, with predictable waves and ample time to react. No more. Today, brands and agencies must develop skills closer to those of whitewater rafting.

Jul 8, 2014

Reaching diverse consumer groups: New consumers

As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In this third instalment, Mindshare's Gowthaman Ragothaman discusses a group that represents the last frontier of large-scale growth.

Jan 11, 2013

'Virtual ownership' trend to dominate in 2013 as digital content soars: Mindshare

GLOBAL – Tablets, smartphones and other content-rich devices are driving a global change in the attitude toward ownership, according to research from Mindshare.