Gowthaman 'G-Man' Ragothaman's Aqilliz will focus on applying distributed-ledger technology from Zilliqa in digital advertising.
Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?
With the data now at our fingertips, we no longer need to use demographics as a insufficient surrogate for consumer interests and affinity.
Marketing was once akin to boating in a calm sea, with predictable waves and ample time to react. No more. Today, brands and agencies must develop skills closer to those of whitewater rafting.
As part of the Asia's Top 1000 Brands report, we asked a series of experts to provide insight into effective communication with specific consumer groups. In this third instalment, Mindshare's Gowthaman Ragothaman discusses a group that represents the last frontier of large-scale growth.
GLOBAL – Tablets, smartphones and other content-rich devices are driving a global change in the attitude toward ownership, according to research from Mindshare.
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