gen ai
Eight ways to leverage AI and optimise your marketing efforts
From research to copywriting to soundboarding ideas, AI's potential in boosting your content marketing endeavours is limitless, but knowing how and what to use is key. Senior global marketer Tyler McConville explains.
Governance, safety, and risk around Gen AI are challenges for marketers: Visa CMO
Ahead of Campaign360, Visa's regional marketer steps into the spotlight to discuss Gen AI's opportunities and pain points and how this transformative technology is reshaping relationships with agency partners.
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Why some brands are putting the brakes on Gen AI
With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.
How Gen AI is changing customer support through email
Traditional ticketing systems are falling short of modern expectations. Businesses need to harness AI to refine their email strategies and deliver a seamless customer experience, writes Yellow.ai's Rashid Khan.
Generative AI is shaking up creator marketing budgets
Research shows seven in 10 marketers will increase generative AI creator content spend this year.
At SXSW, creatives and technologists clashed over AI
Technology leaders reflected a state of ‘irrational exuberance’ for AI, while creative industries prioritised protections.
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