Gareth Mulryan relocates from Singapore to Japan while Nicole Roe is promoted in Korea.
Campaign Asia-Pacific reporter Racheal Lee interviews Gareth Mulryan of Performics, a company of ZenithOptimedia, in the above video, while below, Mulryan describes how to best use the vast and increasingly complex flood of data arising from consumers’ online activities.
The industry is responding to audience fragmentation by devising digital strategies that engage audiences in brand experiences.
Performics realigns network to three regional centres, Gareth Mulryan and Hari Shankar take on new roles
SINGAPORE – Performance marketing company under ZenithOptimedia, Performics, has recently formed three centres of excellence in the UK, the US and in Asia-Pacific.
Gareth Mulryan, digital director APAC, Performics finds that the push towards a fully integrated agency is client-led.
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