TODAY'S EDITION 07/15/2026

Latest

TBWA Thailand's group CEO jumps to Dentsu as chief growth officer

Effective immediately, the Wolf BKK founder and TBWA Thailand group CEO takes on the newly created role at Dentsu.

‘We’re moving from holdco to operating company’: George Manas on the new Omnicom

Omnicom Media's chief growth and solutions officer on why even the savviest marketers feel lost, the rise of T-shaped talent and, seven months into the IPG integration, where ‘value is unlocked’.

The Information

Budget isn’t king: Raja Rajamannar on why he slashed his traditional ad spend by 70%

Shifting ad dollars to experiential helped carry Mastercard from 87th to 12th in the Kantar BrandZ rankings. Dubai chocolate makes the case, at the opposite end of the spectrum, that great marketing travels the world on a shoestring.

WPP expected to cut hundreds of jobs this year

Job cuts are part of CEO Cindy Rose's Elevate28 strategy.

Haleon's Silas Lewis-Meilus heads back to UK for global role

The former APAC media leader leaves Singapore after more than a decade.

Po Kay Lee named MD of Elmwood and MSQ Asia

Lee spent four years as president of Forsman & Bodenfors Singapore prior to the role.

China's $78 billion ad market grows 4% but agencies lose share of spend: Ebiquity

International holdcos gained 2.6% while domestic players shrank 1.5% in 2025, as Publicis overtook WPP Media on a current run-rate basis.

The Information

Havas chief: Agency sector is now ‘in a good place’ as perceptions have ‘flipped’

Yannick Bolloré said clients and investors have fresh appreciation for value of agencies, and he also discussed why his family has taken majority control of French agency group.

The image-makers look in the mirror and like most of what they see

An industry confident enough to publish its own flaws is an industry mature enough to fix them

As creators become media companies, how should the relationship with brands and agencies evolve?

SOUNDING BOARD: Campaign asks the industry how the relationship between creators, brands and agencies should evolve.

Meta removes controversial AI feature within days of launch

The negative reaction to the tool was swift and global, forcing Meta to say it ‘missed the mark’.

The Information

Sapna Chadha on Google’s AI-powered shopping push

Google's vice president of Southeast Asia on the company's “agentic Gemini era”, giving rise to new opportunities for brands and how they can interact with customers.

The big World Cup campaigns, in one scroll

Check out the best ads from the world's biggest brands, including Coca-Cola, McDonald's, Samsung, Adidas, Marriott, Hyundai, Nike, and more.

The Information

Even as Europe baked, sustainability remained off the Cannes agenda

Outside the AI-induced enthusiasm, Laura Ranzato argues that the industry paid remarkably little attention to the energy and environmental costs that come with it.

Backlash mounts after Louis Vuitton wins $1.5 million trademark case against Molly Tea

"I hope that lawsuit was worth it," wrote one user as the ruling ignited a backlash in China, where netizens question the optics of a Western luxury house defending a monogram long associated with Japanese design influences against a local tea chain.

Campaign’s Over Fifty List 2026: Srikanth Ramachandran, Moving Walls

From IBM's first e-commerce transaction to building a global media technology company across five continents, Ramachandran continually bridges the gap between physical media and digital accountability.

The Work



Promoted content

The Future of attention

Attention has become one of the most valuable resources in marketing, yet one of the least understood. In this four-part video series, leaders from Kenvue, Disney and Xpln.ai explore how changing consumer behavior, evolving media environments and new approaches to measurement are reshaping the way brands earn attention, build trust and drive impact.

OPINIONS

How inclusive marketing won hands-down at Cannes

Unpicking Creative Equals' research on Cannes Lions winners.

'The question wasn't whether AI was used, but whether it made the idea stronger': Anupriya Acharya on Cannes Creative Data

As jury president, Acharya explains the rigorous Cannes jury room process and how the panel cut through the AI hype to crown strong ideas that drove real change.

Why did APAC’s Cannes tally fall sharply in 2026?

SOUNDING BOARD: Did APAC simply produce less award-worthy work this year, or did Cannes’ tougher rules expose markets that had become as skilled at building case studies as campaigns?

Is advertising still a good career choice for young creatives?

Campaign asks APAC's creative leaders is advertising still the career choice for young creatives to dream big, take risks, and make work that matters?

Eurovision Asia is a new test for brands

For brands eyeing Eurovision Asia, the real question is not whether they can be seen, but whether they can add value to the communities and fandoms it creates.

What does it mean to be an LGBTQ+ influencer in Asia in 2026?

Campaign spoke to Queer content creators across Singapore and Hong Kong on navigating fewer deals and rising caution as brands pull back from Pride marketing.

'AI can't replicate human vulnerability': Lili Jiang on the Cannes Lions 2026 reset

Jury expectations have changed drastically in recent years, the Cheil Hong Kong ECD opined. She believes creative judgement is the key differentiator in winning work.


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