experiences

Nov 9, 2021

VMLY&R appoints chief experience officer in Asia

Experience design veteran Symon Hammacott discusses his new role, the way CX expectations have shifted, and the responsibility to incorporate ethical design into client work.

Apr 1, 2021

La Mer transports visitors into ethereal underwater experience

INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.

Oct 26, 2020

How to unlock B2B marketing ROI through connected experiences

Personalising individual experiences may no longer be considered an 'extra' offering in B2B marketing.

Jul 16, 2020

Now is not the time to give up on experiences

Auditoire’s Asia CEO argues that 'quick-fix' digital experiences can’t hold a candle to real experiential impact.

Oct 3, 2019

M&C Saatchi launches live experience agency

The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.

Sep 19, 2019

'I’ve moved money—a lot of it—from traditional advertising to experiences': Mastercard CMO

"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.