Experience design veteran Symon Hammacott discusses his new role, the way CX expectations have shifted, and the responsibility to incorporate ethical design into client work.
INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest.
Personalising individual experiences may no longer be considered an 'extra' oﬀering in B2B marketing.
Auditoire’s Asia CEO argues that 'quick-fix' digital experiences can’t hold a candle to real experiential impact.
The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
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