Personalising individual experiences may no longer be considered an 'extra' oﬀering in B2B marketing.
Auditoire’s Asia CEO argues that 'quick-fix' digital experiences can’t hold a candle to real experiential impact.
The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.
"Advertising is dead. Advertising is all about storytelling—so I say storytelling is dead. The future is storymaking," says Raja Rajamannar.
Experience will promote 'local health and wellness'.
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