Fayola Douglas
Oct 3, 2019

M&C Saatchi launches live experience agency

The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.

M&C Saatchi Live: Barker, Fullagar, Miller, Courtney and Wynne-Morgan
M&C Saatchi Live: Barker, Fullagar, Miller, Courtney and Wynne-Morgan

M&C Saatchi Sport & Entertainment has launched a global brand experience agency called M&C Saatchi Live.

The shop will be led by event directors Kate Miller and Hannah Courtney. They were previously experiential account directors at M&C Saatchi Sport & Entertainment.

Miller and Courtney will report to M&C Saatchi Sport & Entertainment chief executive Jamie Wynne-Morgan and joint managing directors Jodie Fullagar and Richard Barker.

M&C Saatchi Live is currently working on projects for M&C Saatchi Sport & Entertainment clients Reebok and Samsung. The new shop has also won its own client but is unable to disclose details.

The agency will have eight full-time staff, formed through internal moves across the M&C Saatchi group. The team plans to double its workforce in the next six months.

Wynne-Morgan said: "The live experience element will always be a core part of our promise to connect brands to their audiences through the things they are most passionate about. The decision to take this expertise and launch a dedicated external offer is in direct response to the trend of ‘live’ featuring ever-more prominently in brand marketing briefs and budgets."

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

2 hours ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

20 hours ago

Japan drives Dentsu’s modest Q1 growth, APAC and ...

CXM struggles with double-digit declines globally, while media services provide steady growth.

1 day ago

Publicis dominates latest global new-business media ...

Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.