GAME CHANGERS 2022: Emerging sectors like gaming are increasingly complicated as they evolve, and brand adoption can be tricky. Eugene Lee explains how the brand is prioritising these new channels and methods while aligning with its business objectives.
Eugene Lee opens up in a wide-ranging interview about its upcoming 2022 FIFA campaign, leveraging creativity, the metaverse, their menu and his own marketing role.
One of the youngest in top leadership at McDonald’s, Lee continues to enjoy a quick rise through the ranks at the fast-food giant.
The seasoned marketer goes from strength to strength at the fast-food company.
Lee is a bright, young talent in the marketing world, one that delivers success by way of clear communications and hyper-localisation.
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins