eugene lee

May 16, 2023

Asia-Pacific Power List 2023: Eugene Lee, McDonald's

Lee’s rise to the top of the golden arches has been nothing short of remarkable. With a keen eye for innovative marketing, the newly promoted International CMO is a force to be reckoned with.

May 2, 2023

Eugene Lee promoted to McDonald’s International CMO

Effective immediately, under the new role, Lee will oversee the international developmental licensed (IDL) market segment in all global regions outside of the US.

Nov 10, 2022

'If you don't get it, don't get into it': McDonald's Asia CMO on targeting gamers

GAME CHANGERS 2022: Emerging sectors like gaming are increasingly complicated as they evolve, and brand adoption can be tricky. Eugene Lee explains how the brand is prioritising these new channels and methods while aligning with its business objectives.

Sep 29, 2022

McDonald's Asia CMO on his first-ever global World Cup campaign and more

Eugene Lee opens up in a wide-ranging interview about its upcoming 2022 FIFA campaign, leveraging creativity, the metaverse, their menu and his own marketing role.

Jul 13, 2022

Asia-Pacific Power List 2022: Eugene Lee, McDonald’s

One of the youngest in top leadership at McDonald’s, Lee continues to enjoy a quick rise through the ranks at the fast-food giant.

Sep 28, 2021

Eugene Lee promoted to Asia CMO at McDonald’s

The seasoned marketer goes from strength to strength at the fast-food company.