eugene lee

4 days ago

McDonald's Asia CMO on his first-ever global World Cup campaign and more

Eugene Lee opens up in a wide-ranging interview about its upcoming 2022 FIFA campaign, leveraging creativity, the metaverse, their menu and his own marketing role.

Jul 13, 2022

Asia-Pacific Power List 2022: Eugene Lee, McDonald’s

One of the youngest in top leadership at McDonald’s, Lee continues to enjoy a quick rise through the ranks at the fast-food giant.

Sep 28, 2021

Eugene Lee promoted to Asia CMO at McDonald’s

The seasoned marketer goes from strength to strength at the fast-food company.

Jun 17, 2021

Asia-Pacific Power List 2021: Eugene Lee, McDonald's

Lee is a bright, young talent in the marketing world, one that delivers success by way of clear communications and hyper-localisation.

May 28, 2021

BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer

Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.

Jun 29, 2020

Asia-Pacific Power List 2020: Eugene Lee, McDonald’s

Lee leads many hyperlocal campaigns in Malaysia including one that reached legendary status for the brand's fried chicken. The campaign still serves as a case study for many marketers.