eugene lee
McDonald's Asia CMO on his first-ever global World Cup campaign and more
Eugene Lee opens up in a wide-ranging interview about its upcoming 2022 FIFA campaign, leveraging creativity, the metaverse, their menu and his own marketing role.
Asia-Pacific Power List 2022: Eugene Lee, McDonald’s
One of the youngest in top leadership at McDonald’s, Lee continues to enjoy a quick rise through the ranks at the fast-food giant.
Eugene Lee promoted to Asia CMO at McDonald’s
The seasoned marketer goes from strength to strength at the fast-food company.
Asia-Pacific Power List 2021: Eugene Lee, McDonald's
Lee is a bright, young talent in the marketing world, one that delivers success by way of clear communications and hyper-localisation.
BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
Asia-Pacific Power List 2020: Eugene Lee, McDonald’s
Lee leads many hyperlocal campaigns in Malaysia including one that reached legendary status for the brand's fried chicken. The campaign still serves as a case study for many marketers.
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