eugene lee
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'If you don't get it, don't get into it': McDonald's Asia CMO on targeting gamers
GAME CHANGERS 2022: Emerging sectors like gaming are increasingly complicated as they evolve, and brand adoption can be tricky. Eugene Lee explains how the brand is prioritising these new channels and methods while aligning with its business objectives.
McDonald's Asia CMO on his first-ever global World Cup campaign and more
Eugene Lee opens up in a wide-ranging interview about its upcoming 2022 FIFA campaign, leveraging creativity, the metaverse, their menu and his own marketing role.
Asia-Pacific Power List 2022: Eugene Lee, McDonald’s
One of the youngest in top leadership at McDonald’s, Lee continues to enjoy a quick rise through the ranks at the fast-food giant.
Eugene Lee promoted to Asia CMO at McDonald’s
The seasoned marketer goes from strength to strength at the fast-food company.
Asia-Pacific Power List 2021: Eugene Lee, McDonald's
Lee is a bright, young talent in the marketing world, one that delivers success by way of clear communications and hyper-localisation.
BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign.
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