eric leong

Sep 1, 2016

Storytelling for dreamers: How Dream Cruises seeks to make its mark

Moving away from traditional cruise vacation branding, Dream Cruises vice president Eric Leong said the company’s push for a bold, creative approach is grounded in hard data.

Feb 21, 2014

David Beckham a role model for Hong Kong househusbands

Describing the inner life of a misunderstood species of Hong Kong consumer.

Apr 18, 2013

Marketers must play smart with mobile crazes like Candy Crush

A glance around any train or bus in the region is enough to confirm the power mobile apps hold over their users, but brands wishing to capitalise on the latest game or instant-messaging tool must approach the mobile space with sensible expectations and a good deal of care.

Sep 5, 2012

Grey Hong Kong imports two regional new bloods

HONG KONG - Grey Hong Kong has hired two ‘young and aggressive’ new bloods: Australian-born Malaysian-Chinese Eric Leong as senior strategic planner and 10-year digital veteran Alison Teh from Malaysia as digital director—both from McCann Worldgroup.