entertainment
Cannes Lions: Dentsu Mcgarrybowen Taiwan and Sinyi Realty pick up Entertainment Grand Prix
Dove Men+Care and Coca-Cola among gold Lions winners. APAC collects six Entertainment awards, one Entertainment for Music and Entertainment for Sports.
OMG sends sports unit Fuse onto the pitch in APAC
Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client.
The fandoms marketers need to know about
Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.
Entertainment winners: Cannes Lions 2018
Cummins & Partners' 'Stop the Horror' and GREYnJ United's 'Friendshit' take home Entertainment Golds for APAC.
Mining a deep content library for marketing
iQIYI entertains 540 million Chinese netizens and demand is growing. With it comes even more integrative entertainment marketing opportunities.
Mobile ads to overtake wired-internet ads by 2019 in China: PwC
Highlight from PwC's Global Entertainment and Media Outlook for 2017 through 2021.
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