entertainment
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
Coachella: The California music festival-turned ‘marketing mecca’
Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.
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WPP invests in Stability AI to drive brand storytelling
Stability AI’s models and workflows will be integrated with WPP’s AI-driven operating system WPP Open, transforming its visual content creation.
Zee and SPNI resolve merger disputes in amicable settlement
The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.
Inside the ‘Deadpool and Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’
Mouse Out: As Mickey's copyright expires in 2024, what will the brand do next?
From next year, Mickey Mouse the legendary rodent, will no longer be owned by Disney. With the chains of IP law beginning to unshackle, what does this mean for the future of the brand's beloved character?
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