Tim Palmer will lead the practice from London, working closely with colleagues in APAC.
The future of entertainment: Shopping, seamlessness, and content that traverses geography and languages
Thanks to increased accessibility, fast-developing technology, and a vibrant creator economy, entertainment as we know it is changing rapidly.
LoopMe research also indicates that password sharing is prevalent among UK consumers.
The platforms that best execute the introduction of ads while bearing the needs and experience of the end user in mind will find the greatest success, says VP at Samsung Ads.
Dove Men+Care and Coca-Cola among gold Lions winners. APAC collects six Entertainment awards, one Entertainment for Music and Entertainment for Sports.
Fuse's former strategy director, Jonathan Drakes, will helm the sports and entertainment practice in the region, with Tuborg signed up as first client.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins