dumb ways to die

Oct 26, 2017

Dumb ways to...eat avocados?

With several cute cartoon characters meeting their demise while cheerful music plays, an ad for Subway Singapore seems eerily familiar.

Sep 17, 2013

Spikes Asia 2013 winners revealed

SPIKES ASIA 2013 - McCann Melbourne's 'Dumb ways to die' was not the only campaign to win awards as the 2013 Spikes Asia Festival of Creativity concluded tonight with a gala ceremony—it just felt that way at times.

Jun 18, 2013

Cannes winners: McCann's 'Dumb' campaign takes two Grand Prix

CANNES - The animated campaign about deadly trains is killing it at the 2013 Cannes International Festival of Creativity, picking up two Grand Prix and five Gold awards at the festival's first awards ceremony Monday night, which included the Creative Effectiveness, Direct, Promo & Activation and PR categories.

Nov 16, 2012

Metro Trains Melbourne says stupidity at stations is 'dumbest way to die'

MELBOURNE – Metro Trains Melbourne has launched a campaign that uses humour to remind people to behave in a sensible manner when in the vicinity of trains.