doctoroff
Jun 2, 2017
Why advertising can't drive China purchases
Are Chinese consumers bulletproof to ads? Tom Doctoroff says it's complicated.
May 25, 2017
Chinese splintered view of local vs global brands
Chinese consumers often seek price reassurance from local brands, premium inspiration from global brands. But why? Tom Doctoroff of Prophet explains.
May 23, 2017
The good and the bad of China brands
We kick off a new short-video series, Marketing Masters, with Prophet's Tom Doctoroff discussing what Chinese brands need to do better to succeed outside their home market.
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