ZHEJIANG - Transforming a media property such as Discovery Channel into a physical resort is a licensing business in its own right and a move that holds undeniable marketing value for the media property itself.
SINGAPORE - Tom Keaveny, Discovery Asia-Pacific's outgoing president and managing director, shared insights for the medium's future in the region in this exit interview with Campaign Asia-Pacific.
TAIPEI - IPG Mediabrands Taiwan has appointed Samuel Hsu from Yahoo Taiwan as its senior media investment director.
SINGAPORE - The Discovery Channel and IT provider HP has partnered for six weeks on an integrated campaign across Southeast Asia for the network’s Mythbusters series and HP’s Folio notebook.
ASIA-PACIFIC - Discovery Channel is set to relaunch its associated magazine across Asia-Pacific this week.
SYDNEY – The Discovery Channel has signed up for an exclusive partnership with the Nissan Motor Company in Australia over the next 12 months.
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