digital communications
Chris Lewis on gunning for PR's 'Big 10'
Public relations’ 10 largest agencies are American, have a combined worth of US$12 billion and have held their positions at the top for two decades. They are overdue for a change, says Chris Lewis, founder and CEO of challenger agency Lewis PR.
BM's digital communication trends for China in 2011
BEIJING - Various research studies have revealed that many companies in China are still struggling with the new realities of the real-time ‘social web’ and have yet to sustain cohesive strategies around digital engagement and social. According to Burson-Marsteller China, this is likely to change quickly over the next two years.
Fleishman-Hillard wins PR duties for Uglii in Australia
SYDNEY - Fleishman-Hillard Australia has been appointed as the public relations agency for Uglii to manage public affairs and communications for its upcoming launch.
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