Brands in Southeast Asia have been quick to jump on the media storm that has united Indonesia, Malaysia and Singapore.
In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.
Martin Sorrell says media now determines the nature of creative content. Should media agencies be leading the way in campaigns, or should we all just learn to get along?
MEDIA TALK: Now that Facebook has purchased WhatsApp and Rakuten has picked up Viber, what will they do with them?
MEDIA TALK: Crowdfunding gets the user literally invested in a product. Can brands use this method to heighten levels of consumer engagement?
MARKETERS FORUM: With a wide range of data and analytics platforms on offer, how do marketers turn captured information into actionable insights and how important is it to their creative process?
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