Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.
ASIA-PACIFIC - David Ketchum’s newly launched venture Current Asia has hired Robert Yap Min Choy as chairman to drive partnerships with businesses, governments and industry stakeholders.
Marketing automation is not yet mainstream in Asia, and becoming a modern marketer is hard work. David Ketchum, CEO of Current Asia, offers a six-point checklist every marketer should aspire to complete.
In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.
HONG KONG – The newly revamped Digital + Direct Marketing Association Asia has taken the next step on its agenda to be Asia’s ‘connector’ and formed a partnership with the Chief Marketing Officer (CMO) Council.
HONG KONG – The board members of the Asia Digital Marketing Association have teamed up with several other marketing associations to form the Digital and Direct Marketing Association (D+D) as a new platform for industry development in the region.
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