david ketchum
Integrating ad tech: Robocop approach to staying ahead
Agencies face a choice between creating ad technology or identifying the right solutions for clients, says David Ketchum founder of Current Asia.
Current Asia hires Robert Yap to push "boardroom" goals
ASIA-PACIFIC - David Ketchum’s newly launched venture Current Asia has hired Robert Yap Min Choy as chairman to drive partnerships with businesses, governments and industry stakeholders.
Marketing automation: What does 'awesome' look like?
Marketing automation is not yet mainstream in Asia, and becoming a modern marketer is hard work. David Ketchum, CEO of Current Asia, offers a six-point checklist every marketer should aspire to complete.
EXCLUSIVE: Global & APAC heads on Bite merger with Text100
In an exclusive interview about the just-announced merger of Bite and Text100, global chief Aedhmar Hynes emphasised that the move is aimed at building a strong global brand and denied problems with Bite leadership motivated the change.
D+D partners with The CMO Council in Asia-Pacific
HONG KONG – The newly revamped Digital + Direct Marketing Association Asia has taken the next step on its agenda to be Asia’s ‘connector’ and formed a partnership with the Chief Marketing Officer (CMO) Council.
ADMA revamps to D+D to reflect changing times
HONG KONG – The board members of the Asia Digital Marketing Association have teamed up with several other marketing associations to form the Digital and Direct Marketing Association (D+D) as a new platform for industry development in the region.
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