daryl lee

Sep 7, 2023

McCann Worldgroup CEO Daryl Lee: Creative shouldn’t cede attribution and measurement of brand performance to media agencies

A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.

Nov 10, 2019

IPG Mediabrands CEO Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'

Business is fifth-largest media buyer and fastest-growing last year.

Sep 10, 2019

IPG promotes Philippe Krakowsky to global COO and Daryl Lee to Mediabrands CEO

Krakowsky is frontrunner to succeed Michael Roth as global CEO.

Apr 4, 2018

With agencies and consultants, disruption goes both ways: UM global CEO

The idea that Accenture and its ilk are superseding agencies only affects those that don’t change with the media landscape, according to UM’s global CEO.