McCann Worldgroup CEO Daryl Lee: Creative shouldn’t cede attribution and measurement of brand performance to media agencies
A year into his role as MWG’s global chief executive, the former IPG Mediabrands boss is basking in the glow of a triple-Grand Prix performance at Cannes and wants McCann to properly value its brand-transforming creativity.
IPG Mediabrands CEO Daryl Lee: Media agencies are 'moving away from scale to strategic capabilities'
Business is fifth-largest media buyer and fastest-growing last year.
Krakowsky is frontrunner to succeed Michael Roth as global CEO.
The idea that Accenture and its ilk are superseding agencies only affects those that don’t change with the media landscape, according to UM’s global CEO.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins