customer loyalty

Aug 6, 2020

Dairy Farm launches Hong Kong customer rewards offering 'Yuu'

M&C Saatchi Spencer helps launch the service involving over 2,000 outlets as the pan-Asian retailer ramps up digital initiatives.

Jan 4, 2018

Ogilvy & Mather launches Orbit rewards for Bank Alfalah

A new campaign by Bank Alfalah aims to gamify the purchase reward points experience while bridging the relationship with customers.

Feb 26, 2015

The anatomy of Chinese customer loyalty

CHINA - Loyalty is a choice. Or is it? Recent research by Epsilon into Chinese spending attitudes provides a perspective on how faithfulness and devotion to a brand can be strengthened.