A volatile banking category sees Standard Chartered's brand ranking plummet, while AIA elbows out Prudential to steal top insurance brand.
New fintech players reject the gold-platinum-black 'ladder' in favour of statements more suited to younger consumers.
SHANGHAI - IPG Group has been appointed as the advertising AOR for Bank of Communications' (BoCom) credit card business, following a four-way pitch including Leo Burnett, Bates and Publicis.
MasterCard Australia measures time in millimeters to ensure every precious moment is well spent with its latest ‘Tap & go’ television ad for the PayPass service.
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