craig briggs
INSIGHT: Global giants decide to call time on brands
Corporations in every sector are reviewing their product portfolios and divesting those brands which no longer fit.
Wild dogs and business alike need to brand for survival
Craig Briggs, managing director at Brandimage Asia, examines the benefits of re-branding and changing perceptions to get closer to your consumers.
Samsung was driven by Sony failings - and look at it now
Craig Briggs, managing director at Brandimage Asia, on Samsung's decision to challenge Sony as a top tier brand almost ten years ago and how they managed to pull it off.
Coca-Cola deserves plaudits for adopting LOHAS position
Craigs Briggs, MD of Brandimage Asia, applauds Coca-Cola for their award-winning 'Crush-Eco' bottle in Japan.
Toyota finds itself humbled, embarrassed and damaged
Here is what Craig Briggs, managing director of Brandimage Asia, had to say about Toyota's global recall approaching 10 million in number.
Craig Briggs' New Year's resolutions for the industry
Craig Briggs, managing director of Brandimage Asia, boldly suggests a few New Year's resolutions for the marketing and advertising industry as we bid 2009 farewell.
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