TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.
"This is a long road back, especially for the hardest-hit industries."
How brands can come out stronger.
While many companies will be setting aside 'emergency working capital' and 'downspacing', plans to enter 'digital hyperdrive' will fuel the 'zoomonomy', predicts Havas' chairman and CEO of India, SEA and North Asia.
Whilst digital platforms are even more important in China now, the crisis has changed people's values, and hence their brand interactions, says FutureBrand China's GM.
Businesses can harness behavioural science to help combat coronavirus' commercial implications.
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