Nov 24, 2020

Corona Beer launches content studio and first original series

The beer brand is doubling down on high frequency, original content and thinking like a publisher globally.

Jul 6, 2020

Chinese consumer recovery still limited by a 'pandemic mindset'

TOP OF THE CHARTS: Hakuhodo study says consumer confidence is recovering, but shopping behavior remains half-hearted.

Jun 30, 2020

Why marketers have to think small to win big

"This is a long road back, especially for the hardest-hit industries."

May 22, 2020

What’s your survival story?

How brands can come out stronger.

Apr 27, 2020

The post-COVID vocabulary

While many companies will be setting aside 'emergency working capital' and 'downspacing', plans to enter 'digital hyperdrive' will fuel the 'zoomonomy', predicts Havas' chairman and CEO of India, SEA and North Asia.

Apr 17, 2020

Brand lessons from China: Digital responses to the pandemic

Whilst digital platforms are even more important in China now, the crisis has changed people's values, and hence their brand interactions, says FutureBrand China's GM.