cookieless
A guide for brands to navigate big tech’s ID solutions
Since ID solutions are still new and rife with limitations, brands need to be careful not to jump in too early and get stuck, says a US-based identity tech provider.
Aligning privacy practices and marketing strategies with a cookie-less future
In light of changing data privacy practices, marketers must learn to balance data collection and marketing strategy with consumer trust.
Yahoo heralds era of ‘transformational growth’ at 2022 APAC Growth Summit
The digital giant is investing big in adtech, cookieless solutions, and virtual production as it prepares to “step into the next gen of the internet.”
Is Topics too basic?
Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.
Look beyond the mad scramble for first-party data
It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.
Omnicom Media Group signs on to Teads’ cookieless targeting tech
The tool uses AI to create audience profiles using behavioural signals.
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