cookieless

Jul 14, 2022

A guide for brands to navigate big tech’s ID solutions

Since ID solutions are still new and rife with limitations, brands need to be careful not to jump in too early and get stuck, says a US-based identity tech provider.

Jan 27, 2022

Is Topics too basic?

Google Chrome's new proposed cookie alternative may be favoured by consumers and regulators, but appears to offer significantly reduced value for advertisers, according to early reactions from adtech experts.

Sep 17, 2021

Look beyond the mad scramble for first-party data

It's time to apply some order amid the chaotic grab for first-party data. According to a programmatic expert from Publicis Media India, it's time to start thinking about 'zero-party' data.

Jul 8, 2021

Omnicom Media Group signs on to Teads’ cookieless targeting tech

The tool uses AI to create audience profiles using behavioural signals.