cookieless

Apr 9, 2021

Publishers view end of the cookie as an opportunity to work with brands

But brands are still too reliant on third-party cookies for now, according to a study from Forrester and Permutive.

Apr 9, 2021

Epsilon and The Trade Desk partner to preserve targeting as cookies disappear

Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.

Mar 17, 2021

There’s no perfect replacement for cookies

Here’s how brands can move forward in a cookieless world.

Mar 4, 2021

What’s the price of privacy in APAC? Please take our survey

Campaign Asia-Pacific, Forrester and WFA announce a survey of brands, publishers and media agencies exploring the fast-changing data-privacy landscape in APAC and its impact on advertising.

Jan 16, 2020

Google's two-year cookie deadline: are advertisers ready to change?

Marketers know the days of using trackers for third-party data are coming to an end, but only a minority report confidence in using their own first-party data. And what technologies will replace cookies in browsers such as Chrome?