Dec 13, 2023

How to jump off the cookie cliff without a serviceable parachute next year

Some brands are still failing to prepare for Google’s cookie switch-off. Betsy Ray of Kepler outlines how a layered approach to investment measurement can create a relatively accurate picture of success.

Aug 9, 2023

Pinterest expands partnership with LiveRamp across APAC markets

Now spanning across Australia, New Zealand and Japan, the partnership will offer better global integration for advertisers to reach their audiences on Pinterest.

Jul 14, 2022

A guide for brands to navigate big tech’s ID solutions

Since ID solutions are still new and rife with limitations, brands need to be careful not to jump in too early and get stuck, says a US-based identity tech provider.