comedy
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Jan 11, 2024
Why BBDO chief Andrew Robertson sees such value in humour
SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.
PROMOTED
Jun 27, 2022
Don’t forget: funny is your brand superpower
Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?
May 6, 2020
The world needs comedy right now: Brands should be delivering it too
"This is no time to bury your sense of humour."
Apr 3, 2017
The best April Fools' ads of 2017: Asia edition
We can't help but notice that this year's 1st-of-April brand comedians are obsessed with food and travel hoaxes.
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