cnbc
CNBC ramps up to meet native content demand in Asia
SINGAPORE –Brands in Asia are increasingly looking toward doing native advertising and experiences in the form of events, large or small, says Max Raven, senior VP of international ad sales at CNBC.
CNBC parades new presenter in ad campaign for revamped Asia programming
HONG KONG / SINGAPORE - CNBC will add two shows and a fresh presenter line-up next Monday (31 March), with an outdoor advertising campaign supporting the new programming grid.
CNBC appoints regional sales director of advertising sales
SINGAPORE - Business news channel CNBC has appointed Pauline Seow as regional sales director of advertising sales for Hong Kong, Taiwan and Philippines with immediate effect.
CEOs more tech and brand-aware than we think: study
ASIA-PACIFIC – A series of two studies by MEC and CNBC indicates that digital adoption has made chief executives in Asia more accessible and more brand-conscious than at any point in the past.
CNBC merges Asia-Pacific operations with Europe, the Middle East and Africa
GLOBAL - Business news broadcaster CNBC has merged its Asia-Pacific and Europe, Middle East and Africa operations to form a single entity, CNBC International.
Rivals Bloomberg TV and CNBC launch local initiatives
HONG KONG/ BANGKOK – Bloomberg TV and CNBC Asia-Pacific both launched local initiatives last week as they compete to be the region’s leading business and financial news channel.
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