cmos
'We should celebrate the demise of the cookie'
CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.
Six takeaways from Forrester's predictions for CMOs in 2021
In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.
Power List 2020: Asia-Pacific's 50 most influential and purposeful marketers
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
The Asia-Pacific Power List returns today
Our list of the most influential and purposeful marketers in the region will be unveiled shortly.
APAC CMOs hunt for new help
EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.
Study: Small percentage of CMOs are driving transformation
Accenture's survey includes insights from nearly 1,000 CMOs and more than 500 CEOs.
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