cmos
Instilling a culture of curiosity a challenge for marketing chiefs, says report
The survey respondents included 50 chief marketers and marketing directors across brands like Tommy Hilfiger, Bacardi and Adidas.
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Here’s a thought: Marketers can sell anything—except their own value
Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.
Why the CMO role has not got easier
With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.
Andrew Baxter: ‘Business planning should be simple and practical’
To avoid getting lost in lofty, ethereal value statements, business planning should accurately and speedily spell out a company’s goals, says the Australian marketing veteran in an interview with Campaign.
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The Great Resignation hits CMOs
Recent high-profile chief marketer departures underscore the growing complexity of the job.
The year ahead for CMOs: Sustainability, purpose, data, agility top the agenda in APAC
CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.
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