Recent high-profile chief marketer departures underscore the growing complexity of the job.
CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.
By valuing new and shiny skills over core strategic skills, the marketing industry is missing out on opportunities to develop the next generation of strategic marketers.
TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.
At a roundtable hosted by Campaign and Twitter, Asia’s top marketing leaders speak candidly about avoiding ‘woke-washing’, living with controversy, and balancing real-world impact and long-term profit.
CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.
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