The US Open winner's unusual character may be as appealing for brands as her sporting prowess.
As Japan regains its stature on the international stage, many Japan-headquartered firms know 'going global' is in their best interest, if not a matter of survival. For many reasons, it won’t be easy, writes David Blecken.
TOKYO / AMSTERDAM - Demonstrating technology that allows Citizen's Wave F100 watch to adjust to any time zone in 3 seconds, a pilot and photographer chase the setting sun across global time zones.
JAPAN - Citizen Watch today rolls out what it calls its first global brand statement, which communicates the company's core belief that "it's always possible to make something better, and now is the time to start doing it".
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