How do you incorporate programmatic buying with a video strategy? Can you use it in retargeting? What’s the best way to get a boost across your channels or platforms? Is viewability still an issue? What are the biggest challanges and advantages to a programmatic video strategy?
Can you incorporate programmatic buying with an online video strategy? What are the risks and opportunities, and what strategies are working? Campaign's next edition in its webinar series looks at the video landscape, digs into the massive growth numbers and helps you answer questions about adopting video into your ad strategy.
HONG KONG - This morning's finale of Campaign Asia-Pacific's series of webcasts for the year, presented in association with Turn, investigated the key ingredients to optimise not just programmatic buying campaigns, but the whole brand-agency-technology relationship.
HONG KONG - Ever since the Stone Age, tools have changed the way we work, both building and toppling empires. That’s why understanding the latest digital technology is essential to your business. If you’re wondering about how programmatic buying could change the way you do things (or should), our webinar series with Turn is the place to learn.
HONG KONG - Prognostications about programmatic’s push beyond real-time bidding (RTB) into mainstream media buying are piling on. Are you prepared for your programmatic future? The final webinar in our series can help.
HONG KONG - Silicon Valley-based Turn has launched its first office in Asia-Pacific to be led by managing director Cindy Deng.
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